Aurélie Bidermann, a precious address for a little gem
She has just been appointed the Artistic Director of Maison Poiray, the iconic jewellery store on the Rue de la Paix. But to reassure her many fans, Aurélie Bidermann will continue to adorn us with her ‘casual chic’ creations. Rings, earrings, bracelets, her designs are synonymous with spontaneity, fun and cheerfulness, and will continue to rock the fashion world. In her shop, imagined as an open book, the clover leaves and gingko go hand in hand with Navajo ornaments, ears of corn, and other creations in silk. Imagine the lines of Haussmann-era architecture colliding with mineral classicism and tropical exuberance, the Place de l'Etoile and the jungles of South America and you will have an idea of who Aurélie Bidermann is. A jewel in its pure state.
55 bis Rue des Saints-Pères, Paris 6th
Open Monday to Saturday from 10:00 to 19:00
Photo: Aurélie Bidermann